Post by account_disabled on Dec 24, 2023 3:56:09 GMT
Expectations are not necessarily the same. Competitors are often different. In the best case, we will use Google's free tools to get ideas for queries to target. It's a good basis, but it's incomplete. These are free tools that everyone has access to. It is therefore difficult to stand out from the competition. Since September 2015, unless you have an active AdWords campaign, Google no longer gives precise figures. Google only gives a few keyword ideas, far from covering an entire market. Illustration below on the private management market: Here's what Google's free tool gives: Average number of monthly searches for all ideas: between 1 and 10 million. Not very precise. Private management: between 100 and 1,000 monthly requests.
Competition: it is indicated in AdWords competition. Nothing to do with the level of competition to Email Data position your site in Google's natural results. 585 keyword ideas around this theme. Here is what the approach that we developed with my partner Gaël de Kerdanet gives: Average number of monthly searches for all ideas: 2,769,470. Private management: 300 monthly requests. Competition: the level of competition to succeed in positioning yourself “naturally” is 0. Competition is very low although it is not neutral in ads. 17,571 keyword ideas around this theme. Suffice to say that at this level, we know a market, its segmentation, the competition very well and it becomes very easy to develop a blue ocean strategy and significantly develop traffic (excluding ads) to a site.
Once you know that, you are not much further ahead and you have to know how to find the key words to put in an article so that Google considers it relevant and brings it up. It is not because we know that there is no real competition to position ourselves on “private management” that a simple article will be enough to make itself visible. So, like content marketing and what comes from it (SEO), it's complicated, we launch into AdWords, with a budgetary impact that is far from negligible. Indeed, according to a recent study published by marketingcharts.com, content marketing, although considered one of the most effective approaches (behind email and the site), is also the approach recognized as being the most difficult (far ahead of the others).
Competition: it is indicated in AdWords competition. Nothing to do with the level of competition to Email Data position your site in Google's natural results. 585 keyword ideas around this theme. Here is what the approach that we developed with my partner Gaël de Kerdanet gives: Average number of monthly searches for all ideas: 2,769,470. Private management: 300 monthly requests. Competition: the level of competition to succeed in positioning yourself “naturally” is 0. Competition is very low although it is not neutral in ads. 17,571 keyword ideas around this theme. Suffice to say that at this level, we know a market, its segmentation, the competition very well and it becomes very easy to develop a blue ocean strategy and significantly develop traffic (excluding ads) to a site.
Once you know that, you are not much further ahead and you have to know how to find the key words to put in an article so that Google considers it relevant and brings it up. It is not because we know that there is no real competition to position ourselves on “private management” that a simple article will be enough to make itself visible. So, like content marketing and what comes from it (SEO), it's complicated, we launch into AdWords, with a budgetary impact that is far from negligible. Indeed, according to a recent study published by marketingcharts.com, content marketing, although considered one of the most effective approaches (behind email and the site), is also the approach recognized as being the most difficult (far ahead of the others).