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Post by account_disabled on Dec 19, 2023 9:14:21 GMT
The debate about what should be in a paella and what should not be ancestral, just like the debate about the tortilla with or without onion and endless dichotomies that separate the world's population. Arroz SOS wanted to recover one of them for its new campaign, which has come out under the name «Rice with things» and it was 's first job. Rushmore for the brand. The title of the advertising action may lead us to think that it refers to a bad luck of paella, but the most rice purists can rest assured. In reality, the advertisement immerses. the viewer in a series of stories in which those "things" are everyday situations, experiences and feelings that usually occur in relation to this food. In the piece, directed by Eloi Colom and produced Phone Number List by Be Sweet< a i=4>, they portray different moments that we have all experienced at some point when we have cooked with rice. For example, they point out the argument between two brothers over see who has had extra grains, the need to go down and buy cheese urgently when you make risotto and there is no left, or how delicious the dishes turn out even though we only add the rice with the fried tomato. As basic as it may seem, not all rice brands are the same. Because there are some who strive to get more than just grains of rice. For some reason it has always been said that 'If it is SOS it is good', because it has always given you much more than a plate of food," they say from the agency. The campaign consists of different spots, a one-minute long version and different adaptations of shorter duration, in addition to various actions on social networks , in which there will be continuity in the coming months.
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