Post by msttama39 on Oct 28, 2023 6:55:00 GMT
Social networks are not channels specially controlled at the management level, where there is a specific channel for Customer Service. The management of Customer Service on social networks is very extensive. Just as they can complain on your blog, they can go to your Facebook wall, they can go to their Instagram, their Twitter channel, and tag the brand complaining about it, or they can create a Stories tagging the brand where they complain. in video about the latest product or service we have given you. Therefore, social networks are a channel where the controls are not so closed and are not as guaranteeing for the brand, but are more guaranteeing for the user.
That is why it is important to manage it well and correctly. direct Clinics Email List complaints The complaints that occur as Customer Service on social networks are mainly direct complaints towards the brand, where it is also about involving the most representative community to amplify the message, and for the complaint to reach a greater number of possible users. Thus, it is not a complaint that can be made to the OCU in a formal way, with some steps and procedures, but rather they are complaints in more informal ways, but that have a direct negative impact on the management of the brand itself. Complaints that seek the social echo of the community Complaints on social networks in Customer Service are directed especially, not so much to the brand itself directly, because they know that the echo will surely be less, but essentially they are directed to the community. That is to say, if this product or service has worked poorly for me with this brand, I am going to tell it so that the rest of my community knows which brand not to buy anymore, and they will go to the competition. Therefore, it is a good way to dynamite, so to speak, the digital market, by expressing a complaint on social networks.
Online Reputation in Social Networks Visceral complaints in Customer Service Thus, in some cases, the complaint can be more visceral because people tell or write what they think directly on social networks, without stopping to think that this is going to have an impact in the medium and long term. Therefore, the complaints will not always be moderate , but rather they can be abrupt complaints, and direct complaints to the brand, even with some content of contempt or a massive direct attack. Viral effect of complaints On social networks, the complaints that occur have a viral effect or can have one. A user who has little capacity in a given social network, who has few followers and has little visibility, is not the same as a follower who has, for example, more than 10,000 followers on Instagram, or who has more than 20,000 followers on Twitter. , or that has a very large community on Facebook. Because this complaint is going to be amplified exponentially and immediately, with which the complaint is going to go viral and is another of the dangers of not managing Customer Service on social networks well. How to manage user complaints on social networks Professionalize Customer Service on social networks First, provide Customer Service management for our brand with people who know how to manage it.
That is why it is important to manage it well and correctly. direct Clinics Email List complaints The complaints that occur as Customer Service on social networks are mainly direct complaints towards the brand, where it is also about involving the most representative community to amplify the message, and for the complaint to reach a greater number of possible users. Thus, it is not a complaint that can be made to the OCU in a formal way, with some steps and procedures, but rather they are complaints in more informal ways, but that have a direct negative impact on the management of the brand itself. Complaints that seek the social echo of the community Complaints on social networks in Customer Service are directed especially, not so much to the brand itself directly, because they know that the echo will surely be less, but essentially they are directed to the community. That is to say, if this product or service has worked poorly for me with this brand, I am going to tell it so that the rest of my community knows which brand not to buy anymore, and they will go to the competition. Therefore, it is a good way to dynamite, so to speak, the digital market, by expressing a complaint on social networks.
Online Reputation in Social Networks Visceral complaints in Customer Service Thus, in some cases, the complaint can be more visceral because people tell or write what they think directly on social networks, without stopping to think that this is going to have an impact in the medium and long term. Therefore, the complaints will not always be moderate , but rather they can be abrupt complaints, and direct complaints to the brand, even with some content of contempt or a massive direct attack. Viral effect of complaints On social networks, the complaints that occur have a viral effect or can have one. A user who has little capacity in a given social network, who has few followers and has little visibility, is not the same as a follower who has, for example, more than 10,000 followers on Instagram, or who has more than 20,000 followers on Twitter. , or that has a very large community on Facebook. Because this complaint is going to be amplified exponentially and immediately, with which the complaint is going to go viral and is another of the dangers of not managing Customer Service on social networks well. How to manage user complaints on social networks Professionalize Customer Service on social networks First, provide Customer Service management for our brand with people who know how to manage it.