Post by habibkhan31 on May 2, 2024 6:33:08 GMT
Everything you need to know about GDPR and email marketing for your business In a digitalized society, in which the exchange of information occurs mainly through smartphones, PCs and tablets, emails represent an incredibly powerful marketing tool . Convenient and effective for building and consolidating relationships with your customers, emails must however comply with legal obligations. In fact, if you are thinking of using emails and newsletters for your business, you will need to have a complete privacy policy , since these activities involve the collection of users' personal data. Let's see, specifically, how the GDPR works for email marketing . GDPR: what is it and what does it establish? The GDPR (RGPD in the Italian version) is the acronym that indicates a series of rules aimed at regulating the protection and processing of personal data .
Personal data includes all information through which a specific individual Estonia Phone Number List can be identified (such as name, addresses, medical and income information). The new European regulation came into force in 2018 and harmonized the legislation regarding privacy, eliminating any national differentiation, thus guaranteeing the same rights to those who buy and those who sell. But what does it specifically establish? Here are the 4 rules of the GDPR on the protection and processing of personal data : Companies must specify what type of data is collected, why and how it is used . Visitors or customers must give explicit consent to the collection and processing of data (revokeable at any time). The customer must be able to download all data entered into the system. The customer must have the possibility to request that the data entered be permanently deleted according to the right to be forgotten .
GDPR and email marketing: what are the rules to respect? Obviously you can still do DEM, you can send newsletters, do lead generation, profile users, and even purchase email lists from third-party companies, but respecting the principles of the GDPR for email marketing . The general principles concern the rights of the interested party and the corresponding obligations of the data controller. Regarding data collection, the following are requested: the use of forms in accordance with the law; the application of the data minimization principle , i.e. there must be a request for only the data necessary for the declared purposes . So don't collect excess data: if your aim is to send newsletters, don't also ask for the telephone number. Regarding data storage , the data controller must keep a data processing register in which the following are present and updated: the personal data of the data subject; the purposes to which you have consented; the methods of obtaining consent; any requests made by the user regarding his data. As regards the protection of mailing list data , the data controller must adopt all those technological measures that ensure that the data is protected as much as possible from violation.
Personal data includes all information through which a specific individual Estonia Phone Number List can be identified (such as name, addresses, medical and income information). The new European regulation came into force in 2018 and harmonized the legislation regarding privacy, eliminating any national differentiation, thus guaranteeing the same rights to those who buy and those who sell. But what does it specifically establish? Here are the 4 rules of the GDPR on the protection and processing of personal data : Companies must specify what type of data is collected, why and how it is used . Visitors or customers must give explicit consent to the collection and processing of data (revokeable at any time). The customer must be able to download all data entered into the system. The customer must have the possibility to request that the data entered be permanently deleted according to the right to be forgotten .
GDPR and email marketing: what are the rules to respect? Obviously you can still do DEM, you can send newsletters, do lead generation, profile users, and even purchase email lists from third-party companies, but respecting the principles of the GDPR for email marketing . The general principles concern the rights of the interested party and the corresponding obligations of the data controller. Regarding data collection, the following are requested: the use of forms in accordance with the law; the application of the data minimization principle , i.e. there must be a request for only the data necessary for the declared purposes . So don't collect excess data: if your aim is to send newsletters, don't also ask for the telephone number. Regarding data storage , the data controller must keep a data processing register in which the following are present and updated: the personal data of the data subject; the purposes to which you have consented; the methods of obtaining consent; any requests made by the user regarding his data. As regards the protection of mailing list data , the data controller must adopt all those technological measures that ensure that the data is protected as much as possible from violation.