Post by samueldavidd109 on Feb 20, 2024 7:02:52 GMT
On Wednesday, June 12, the jury of the 11th Edition of the National Marketing Awards met for the last time to choose the companies, institutions and professionals that will win the awards in the different categories. They have already made their decision and in just over two weeks we will discover who the winners of this edition are at the award ceremony, which will take place on June 27 at Zalacaín LaFinca. Chaired by Laura Ros, general director at Volkswagen Spain, the jury members have reviewed the candidates from the Short List, both national and LATAM, and made the difficult decision to choose the first, second and third prize in each of the categories. Voting was carried out through the Angage app. The finalists that make up the Short List are: – Brand: Banco Santander, Calidad Pascual, El Corte Inglés, Iberia LAE, McDonald's and Naturgy.
Innovation: BBVA, EVO Banco, NH Hotel Group, Seguros El Corte Inglés and Procter&Gamble. – Start-ups and SMEs: Insulclock, Premium Beers from Spain, Tasty Poke, The Hoff Brand and Wetaca. – Social Denmark Telegram Number Data Marketing: Auara, BBVA, BlaBlaCar/AECC, Vicente Ferrer Foundation and Women's Secret. The companies that make up the LATAM Short List in the two sub-categories are: – LATAM internationalization (Spanish companies) : Acciona, Adolfo Dominguez, BBVA, Orbea and Tous. – LATAM Internationalization (LATAM companies) : Avianca, Havaianas, LATAM Airlines Group, Natura and Noblex. In addition, the MKT Awards jury will also award the following awards at the gala : – Best Marketing Director/Professional: the jury will consider professionals responsible for outstanding marketing strategies and who are also a benchmark in their sector due to their professional career.
Business Leader Promoter of Marketing: the business leader who has turned marketing into a key element in the management of the company or institution that he directs will be awarded. – National Marketing Award: at the proposal of the jury, this category will reward the initiative that has stood out for its comprehensive marketing strategy. After the deliberation session, a cocktail party was held at the foot of the track at Zalacaín LaFinca , which was also attended by the media. Taking advantage of this meeting, the prestigious IMC European Awards awards were given to Sanitas and McDonald's , who received the news of having been winners in the last edition in November, after obtaining recognition in the Innovation category in the National Marketing Awards . After receiving one of the MKT Awards, they had the opportunity to participate in this important international competition, for which one of the requirements is, precisely, having received a national award in their country of origin. The distinctions were collected by Beatriz Faustino, Digital and Media Director of McDonald's, and by Sagrario Carrasco, Brand Lead at OMD Spain.
Innovation: BBVA, EVO Banco, NH Hotel Group, Seguros El Corte Inglés and Procter&Gamble. – Start-ups and SMEs: Insulclock, Premium Beers from Spain, Tasty Poke, The Hoff Brand and Wetaca. – Social Denmark Telegram Number Data Marketing: Auara, BBVA, BlaBlaCar/AECC, Vicente Ferrer Foundation and Women's Secret. The companies that make up the LATAM Short List in the two sub-categories are: – LATAM internationalization (Spanish companies) : Acciona, Adolfo Dominguez, BBVA, Orbea and Tous. – LATAM Internationalization (LATAM companies) : Avianca, Havaianas, LATAM Airlines Group, Natura and Noblex. In addition, the MKT Awards jury will also award the following awards at the gala : – Best Marketing Director/Professional: the jury will consider professionals responsible for outstanding marketing strategies and who are also a benchmark in their sector due to their professional career.
Business Leader Promoter of Marketing: the business leader who has turned marketing into a key element in the management of the company or institution that he directs will be awarded. – National Marketing Award: at the proposal of the jury, this category will reward the initiative that has stood out for its comprehensive marketing strategy. After the deliberation session, a cocktail party was held at the foot of the track at Zalacaín LaFinca , which was also attended by the media. Taking advantage of this meeting, the prestigious IMC European Awards awards were given to Sanitas and McDonald's , who received the news of having been winners in the last edition in November, after obtaining recognition in the Innovation category in the National Marketing Awards . After receiving one of the MKT Awards, they had the opportunity to participate in this important international competition, for which one of the requirements is, precisely, having received a national award in their country of origin. The distinctions were collected by Beatriz Faustino, Digital and Media Director of McDonald's, and by Sagrario Carrasco, Brand Lead at OMD Spain.