Post by alicebapary717 on Feb 17, 2024 5:58:12 GMT
If you decide to try Performance Max campaigns, then you can use several methods: If you use DSA, then in the Google recommendations sectionwill offercreate a Performance Max campaign. Click "Start" and follow the instructions. The second way is to create a new campaign in the "Campaigns" section and select Performance Max. Follow the further instructions. Moving from DSA to Performance Max However, making the transition from DSA to Performance Max is only half the battle. Follow these tips to improve the effectiveness of your advertising efforts: to avoid wasting your budget, use the inclusion of audience signals for searches that reflect the categories you want.
We also recommend adding negative keywords when setting up a Performance Max campaign; periodically check the "Where and when ads were Iceland Email List shown" report. This will help identify underperforming placements that should be disabled at the account level; track engagement rate metrics and average cost-per-click to allocate your advertising budget proportionally. Read also : The best features of Google Ads for e-commerce Conclusions: Who should (and shouldn't) switch to Performance Max campaigns Finally, it is worth considering that the transition to Performance Max is associated with risk and possible financial losses.
Advertisers who cannot afford to take risks should plan a realistic transition schedule that minimizes losses. In addition, it is recommended to have at least 30 conversions per month for Performance Max campaigns to work effectively. Otherwise, the campaign will not be optimized properly due to lack of data. Of course, the need to switch to Performance Max will depend on circumstances and goals. Instead, we recommend that you pay due attention to this issue so that you are prepared for changes in the event that Google Ads refuses DSA.
We also recommend adding negative keywords when setting up a Performance Max campaign; periodically check the "Where and when ads were Iceland Email List shown" report. This will help identify underperforming placements that should be disabled at the account level; track engagement rate metrics and average cost-per-click to allocate your advertising budget proportionally. Read also : The best features of Google Ads for e-commerce Conclusions: Who should (and shouldn't) switch to Performance Max campaigns Finally, it is worth considering that the transition to Performance Max is associated with risk and possible financial losses.
Advertisers who cannot afford to take risks should plan a realistic transition schedule that minimizes losses. In addition, it is recommended to have at least 30 conversions per month for Performance Max campaigns to work effectively. Otherwise, the campaign will not be optimized properly due to lack of data. Of course, the need to switch to Performance Max will depend on circumstances and goals. Instead, we recommend that you pay due attention to this issue so that you are prepared for changes in the event that Google Ads refuses DSA.